Ivan Kovalev became interested in photography in 2014, and a year later he started working with make-up artist Jully Valerie. Their photographic art projects is a mutual creation with similar life view points and it allows them by allegorical visualization show out the person's relationship with surrounded world. Ivan Kovalev photography art has been nominated and won numerous times in Russian and worldwide competitions.
One tree planted for every print. Pictorem supports Trees for the Future, a 501(c)3 non-profit organization, that operates an agroforesty program to restore trees to degraded lands by working with smallholder farmers.