Why "Always Be"? To encourage, inspire and invoke smiles and happiness. The aim is to wear what you feel, what you want to express, or what you think you (or others) are in need of. Wear your smile, wear your courage, wear your imagination,...you get the idea. I believe wholeheartedly that you need to engage these feelings on more than just an internal level; think it, feel it, be it, say it and wear/display it out loud. It's all about personal, positive expression and being able to feel confident and happy about YOU.
"Always Smile", "Be Creative", "Always Believe"... choose the ones that best express YOU!