Blog How to Sell Art Online: The Ultimate Guide for Independent Artists

Selling art online has become an increasingly popular and profitable path for visual artists, graphic designers, illustrators, and photographers looking to turn their passion into income. The digital space offers endless opportunities for showcasing and selling both original artworks and digital prints without the hassle of managing physical inventory or worrying about shipping costs.

Plus, online platforms like Pictorem provide accessible tools that require no advanced technical skills, making it easier than ever to reach a broad audience. Whether you're just starting out or looking to expand your reach, selling art online opens up a world of potential customers, giving you the freedom to grow your brand and explore new revenue streams. Keep reading to learn how to get started and take advantage of this thriving market!

Understanding the Online Art Market

Understanding the art market is crucial when it comes to profitable online print sales.


The online art market has seen significant growth, with millions of buyers seeking unique pieces from independent artists. It is more accessible than in-person retail stores as digital platforms allow consumers to see quality art from thousands of artists around the world, making it accessible to a broader audience.

This shift has created new opportunities for visual artists to engage directly with potential buyers, bypassing the traditional limitations of physical galleries and art fairs. Through online platforms, artists can showcase their original work to a global audience, significantly broadening their reach and diversifying their sales channels.

Benefits of Selling Art Online

  • Reach a Wider Audience: Online art marketplaces give you access to hundreds of thousands of art lovers globally, including potential customers who would never see your work in a physical gallery.
  • Lower Overhead Costs: No need to worry about gallery commissions, material cost for exhibitions, or shipping logistics. Many platforms offer fulfillment services for prints and framing.
  • Full Control Over Branding and Pricing: As an independent artist, you have the freedom to shape your business model, set your own prices and engage with customers directly on your own terms.

    5 Easy Steps to Sell Your Art Online

    Selling your art on Pictorem is simple, cost-effective, and ideal for both emerging and established artists. Backed by decades of expertise and a global demand fulfillment network, Pictorem empowers visual creators to grow their online sales—without the hassle of managing shipping, inventory, or technical complexity. Here are 5 simple steps you need to follow to start selling your art online with Pictorem:

    1. Create Your Free Account

    To get started, simply create a free artist account on Pictorem. The process is quick, with no hidden membership fees or upfront costs. Once you're registered, you gain immediate access to your own online gallery space. This allows you to upload, manage, and sell your artwork with complete creative control, offering you endless opportunities to reach art buyers worldwide.

    2. Upload and Organize Your Artwork

    Once your account is set up, you can begin uploading your digital prints, original artworks, or limited edition pieces of artwork for sale. Pictorem allows you to organize your gallery into themes or categories, making it easy for potential buyers to navigate and find what they’re looking for. Whether you're a graphic designer or an abstract artist, this feature helps showcase your work effectively.

    3. Set Your Prices and Profit Margins

    You have full control over pricing when selling on Pictorem. After considering Pictorem's base price for printing, you can decide how much profit you want to make on each sale. This allows you to adjust your pricing for different sizes, mediums, and even offer exclusive limited editions to maximize profits. The platform’s flexibility ensures your art remains competitive.

    4. Pictorem Handles Printing and Fulfillment

    Once your artwork is uploaded to your online gallery , Pictorem takes care of everything related to printing and fulfillment. The platform handles all the logistics, from high-quality printing to packaging and shipping. This means you can focus on creating art while Pictorem ensures your customers receive their pieces on time, professionally printed, and ready to hang.

    5. Promote Your Online Gallery

    Once your gallery is live, it’s time to promote it across your social networks and other online platforms. Pictorem also offers marketing tools to help boost your visibility. From influencer marketing to community newsletters, these tools help you reach a wider audience of art lovers and potential buyers, giving your artwork the exposure it deserves in the global art market.

    Factors to Consider When Pricing Art

    Determining the right price for your artwork is an essential part of building a successful career on ecommerce platforms for online art sales. It’s not just about covering costs—it’s about conveying the value of your art to the right target audience. Whether you're selling high-quality art prints or exclusive framed prints, here are the key elements to guide your pricing strategy:

    Pricing your art is a tricky but crucial step in establishing your online art business.


    Know Your Target Audience

    Understanding who you're selling to is the foundation of strategic pricing. Art enthusiasts may be willing to invest more in original works or limited edition pieces, while casual buyers might lean toward affordable prices that suit home decor trends. Align your pricing with your audience’s expectations and buying behavior.

    Reflect on Your Artistic Style

    Your unique art style and artistic voice plays a significant role in pricing. Highly detailed graphic design or original styles that stand out can command higher prices, especially if they resonate deeply with niche collectors. On the other hand, minimalist or trend-driven designs might appeal to a broader market but at more affordable pricing.

    Time and Materials Matter

    Always account for the hours you’ve invested and the cost of materials used. If you're creating high-quality art prints, mention the type of paper, printing technique, and framing options. The more premium your production process, the more justification you have for a higher price.

    Study the Market

    Research what similar artists in your niche are charging for their work. Take note of how they price framed prints, digital downloads, and original pieces. Compare factors such as artistic presentation, branding, and audience engagement. Pricing within your competitive range helps you stay relevant while communicating the value of your art.

    Top Benefits of Selling With Pictorem

    Selling art with an already established online business, such as Pictorem, offers successful artists much more than just a listing on any online store. Our business model caters to artists who want professional presentation without the hassle of managing fulfillment:

    Full Printing & Fulfillment Services: Pictorem handles everything from production to shipping. Whether you're offering affordable art prints or high-end limited edition prints, our fulfillment centers ensure top-quality results without additional costs.

    No Membership Fees or Upfront Investment: Unlike some online marketplaces that require fees just to list your art products, Pictorem is entirely free to use. You only pay when you make a sale, and even then, it's just the material cost deducted from your price.

    Diverse Product Offerings: You can sell your art on more than just prints. Think customizable products, metal prints, acrylic prints, and even wood prints. This wide range appeals to a broad audience and opens up additional markets for your work.

    Advanced Technology for High-Quality Prints: Pictorem uses cutting-edge printing technology—including high-resolution and 3D printing capabilities—to produce museum-grade reproductions. From richly detailed canvas prints to sleek, crystal-clear acrylics, our print shop delivers exceptional quality that meets the standards of professional artists and captivates discerning art buyers.

    Alternative Ways to Sell Art Online

    While Pictorem is the ultimate platform for selling your art online, listing your artwork across multiple channels can help boost visibility and increase profits. By diversifying your online sales approach, you can reach different audiences, attract more buyers, and explore various ways to sell your creations and expand your art business.

    • Personal Website or Portfolio: Create your own website to showcase and sell art prints, digital prints, and original artworks. Platforms like Shopify or Squarespace offer e-commerce tools and allow you to control your branding, sales, and customer base.

    • Social Media Shops: Social media platforms such as Instagram and Facebook now allow visual artists to sell directly from their profiles. With strong digital marketing and influencer marketing, these online art communities can become profitable sales channels for independent artists.

    • Gallery Representation and Exhibitions: While traditional, some professional artists still aim for gallery exhibitions to build prestige. Hybrid models allow you to showcase art physically while offering digital versions for online sales or secondary market exposure.

    • Private Sales and Commissions: Use your social networks or art contacts to broker private sales. Many artists succeed by offering commissioned pieces, which often have a competitive price and appeal to high-value art buyers seeking a single piece tailored to their tastes.

    Sell Your Art Online with Pictorem

    At Pictorem , we provide artists with an incredible platform to sell their art online without any upfront costs or membership fees. Our easy-to-use system allows you to upload your artwork, set your pricing, and manage your online gallery effortlessly.

    We handle all the printing, packaging, and shipping, ensuring your customers receive high-quality prints on canvas, metal, acrylic, and more. With our professional fulfillment services, you can focus on creating, while we take care of the rest. Start selling today!

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Sell your art online with Pictorem


Team up with Pictorem to take advantage of an existing sales tool without needing to develop one yourself. 

We handle the e-commerce transactions, production & the logistics of fulfilling each order so you can focus on your art and your promotion.

Click on the video link below for more information
 
 Watch the video on youtubeSubscribe to our  channel

If you’re an artist, graphic designer, or photographer looking to sell your art reproductions, the process is super simple: all you have to do is create an account, upload your art, & set your price. Then, just promote your gallery & Pictorem takes care of rest.
 
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Why choose us

We offer a variety of printing mediums such as acrylics, metals, murals, posters, photo paper, canvas & wood to be able to meet all your printing needs. Our team also reviews every order by hand and makes sure to give you the best print quality.

- Free, no monthly cost, no trial period.
- We don't ask for any exclusivity
- You can cancel anytime
- We don't take any commission on your rights
 
CREATE YOUR ONLINE GALLERY TODAY
FREE REGISTRATION
For existing user, please login to your account and click on "Create your online gallery

How to transform your image into a mural print.


This article is to help you understand how to transform your image into a mural print.

Yes, we're talking about huge prints  that will cover your entire wall for an immersive experience ! 

We are going to talk to you about all the options you'll have, the requirements  and installation, of course process.

There's no actual limit to the size that you can have your print

Since your peel and stick wall mural will be arriving in sections, you can get any amount of strips that you need to make for a very easy installation

To get things started, if you want a sharp image, you will preferably need a high resolution image.

Nowadays, most digital cameras can provide 5000 to 8000 pixels in a single shot

One good trick is called image stitching which is a process of combining multiple shots with overlapping fields to produce one massive panoramic image!

Of course, this is all based on how sharp you actually need your image and how close you're going to be from your print

Images for mural prints are processed at 150 dpi which means we'll most likely upscale your  image

Let's say, for a 10ft wall, you'll need at least 8000 pixels wide to get some sharp details

With new 40 megapixel+ cameras, this is easily achievable

If you need help figuring out if your image is large enough for a mural print,

look into our DPI calculator and our image size analyzer on our website.

https://www.pictorem.com/dpicalculator.html


https://www.pictorem.com/checkprintsize.html

All this being said, keep in mind that, in most cases, you'll be looking at your mural from at least 3 or 4 feet away from your wall so don't be too worried if your resolution is not quite on the mark

We take pride in offering the best possible results for your image.

To make that happen, we don't make any compromises in our hardware, our material and, most importantly, our customer service.

Every single order is important to us and we take the time to review every single image that comes in

So if we notice any needed fine tuning or optimization, you can have peace of mind that we'll always keep you in the loop

We use state-of-the-art 10-color printers which provides the best printing resolution and color range for mural prints and we are very proud to offer the most vibrant color reproduction in the industry.  

As for the material, we use a sturdy, repositionable peel-and-stick vinyl

It has a subtle, matte, linen texture to it which helps absorb light and cover any imperfections on your wall, it's extremely easy to install and it's very forgiving

Installation

If you have a long wall, we suggest that you start from the center which will ensure the straightest installation

Peel and stick wall mural can be installed on a wide variety of smooth surfaces such

as gypsum boards, wood, glass, metal and some plastic panels.

The surface has to be clean, smooth, dry, and free of moisture


Peel down about 6" from the top of your Panel.

To minimize any deformation, apply the wall mural with minimal tension

and remove the protective paper about a foot and make sure not to remove too much at one time

Smooth out the wall mural by using the plastic scraper (which we will be provided with your order) starting from the center and working your way towards the edges of the panel

As I mentioned earlier, the peel and stick wall mural is very forgiving

So if you made a mistake, went a bit crooked or see an air bubble you can peel the mural back at reapply it with ease

And don't forget to apply a good pressure to insure adherence, especially towards the edges of each panel

Mural prints arrive in 50" inch sections, and each section has a half an inch with a guideline to help you with your installation

Once all the panels are installed you can cut off  the excess with a utility knife.

With our imaging processing service, our state of the art printing equipment and easy to install wall vinyl, we are convinced we will be able to provide the best impact for your project. 

Get Creative with your next Acrylic print


This article is all about acrylics prints.

If you want to bring a contemporary look, to your home, your office or any other space you want to "dress up",  this is the choice for you ,and we are going to guide you through all the different options available.

We print on the back of an optically pure acrylic sheet using the latest flatbed printer and we print right up to the edges of the acrylic, to provide a very neat finish.

Size

First up - Size. We can print any custom size you want - ranging from a small 8x8 all the way up to a majestic 96x48.  So if you want a large panoramic picture, or to even create a multi panel print, the only limit is your imagination.

Mounting options

We also offer different mounting options.

The most popular configuration is a back mount frame. We have a black layer at the back of the acrylic print and this option will give your print a frame with a wire, so it's ready for easy hanging. It will also give the impression that your acrylic is floating slightly away from the wall.

You can also display your acrylic print with Aluminum Stand offs. It will be at the same distance from the wall, about 3/4 of an inch.  They are installed on each corner, so be sure to double check that we don't cut off any signature or crucial visual elements on your image. If you have a large acrylic, we suggest that you install more than 4 stand offs for a maximum distance between each stand off of about 40 inches. This will prevent your acrylic from bending.

Thickness

We offer 2 different thicknesses. You have the choice between 1/8" inch and 3/16".  

The 1/8 is already a great choice. It's very light and will remain flat if you are using a back mount frame.

The 3/16 thickness is a good option if you want to provide a greater optical depth, or when you have a large print to prevent the acrylic from bending between the stand offs, but it does add more weight.

Transparency

You can really explore your creativity with transparency.   We can print on specific areas only, and you can even go with a multi layer effect.  If you want to print your logo, or any other background-free visual, it's simple. Just provide us with a PNG or Photoshop file with a transparent area.  

You can create very interesting lighting effects with partial transparency like this "frost" effect. We will partially print the white layer so only the colors are fully printed.This looks absolutely stunning in natural light.

And if you want to use the acrylic on a lightbox with LEDs on the back, we can make a (backlit)  print . All these printing options are available on our website.

Shape

We can also cut the acrylic any way you want.  For example we can create rounded corners.

... or even  a circular print. Again, these options are all available on our website.

https://www.pictorem.com/acrylic-print.html


Choosing the right type of Canvas for your art.


Let's talk about the different type finishes that you can choose for your canvas prints!

The choice of your finish will have a big impact in the overall result and effect that you’re going for, so choosing the right one is an important first step!

MATTE

This canvas has a weight of 410 grams per meter. It’s a pure white, polyester cotton blend. It’s very strong, durable and natural feel to it.

The matte finish of this canvas provides a fine art look that works extremely well for photography, abstract paintings and everything else in between. It is a great all around canvas!

MATTE VARNISH

The matte varnish canvas is also called “satin canvas” because of the subtle shine that runs through it.

The matte varnish finish adds an extra layer of protection to resist scratches and fingerprints so if your reproducing an image that has lots of black in it, this product is and ideal choice and one that you might want to consider!

SEMI-GLOSS

On top of adding an extra layer of protection, colors will come out more vibrant so you can expect richer blacks and very vivid colors with this finish! Depending on the lighting, you can really see the texture of the canvas which can give an awesome complimentary effect to your artwork. Great choice if you want your colors to pop with an extra glossy look!

Semi-gloss canvas adds an extra layer of protection and the colors will appear more vibrant, so you can expect richer blacks and very vivid colors with this finish!

Depending on the lighting, you can really see the texture of the canvas which can give an awesome complimentary effect to your artwork. It is an exceptional choice if you want your colors to pop with an extra glossy look!

SILVER CANVAS

Silver canvas comes with a silver color base coat embedded into it. This means that all the white that you would normally see on a regular canvas will become silver, and all the other colors will come out looking metallic. We’ve seen some amazing photography and illustrations printed on this material that are simply mind-blowing!

KNIFE VARNISH

We call this canvas option the knife varnish process. With this technique, we can mimic or create paint strokes to give a more authentic look to a painting or simply add an extra textured look to a photograph.

EPOXY COATING

This process is the "showstopper". The epoxy coating will give your print a very luxurious, ultra high gloss finish.

This is the showstopper! The epoxy coating will give your print a very luxurious, ultra high-gloss finish.

This finish adds extra weight to the canvas so to make sure that the canvas doesn't buckle when adding the resin coat, we attach a masonite board behind the canvas. A canvas print with an epoxy coating requires more time and effort to produce, however, the results are totally worth it!



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